Media buying on a pan-European basis to a country level differentiates Fundamental Media from any other media buying agency.

Owing to the structure of the business, and through the number of fund managers we represent, Fundamental Media is a large, and in some cases the largest buyer of media space in leading media across Europe.

This buying power ensures that our clients enjoy reduced rates on their advertising, as well as lower volume requirements.

Many of the team at Fundamental Media are ex-media sales professionals and publishers, and as such, have an in-depth knowledge negotiation tactics used by print media, as well as the best strategies to take advantage of discounts not usually available.

The booking system built specifically for Fundamental Media displays the histories of every booking made by, or offered to a Fundamental Media client providing immediate reference to the range of rates available. This also tracks the continuously increasing volume of business placed with individual publishers, which results on more attractive volume discounts being negotiated.

Core to the Fundamental service offering, all discounts are clearly demonstrated to clients in the planning draft.

Fundamental Media does not negotiate or accept 'kick-backs' from publishers in any form. All discounts that are negotiated are passed on in full to our clients.

All buying, reporting and invoicing is completely transparent to ensure that our clients are fully aware of the rates that they pay and the costs involved.

A secondary service offered to fund managers (non Fundamental Media clients) is media assessment.

By processing an existing media schedule through our systems, we are able to provide an assessment report on the effective penetration within your target group, as well as a rate 'monitor' (target rate measure).