Media planning on a local market level to support a pan-European campaign is our core service.

Our multi-national, multi-lingual team deals with our client's regional country offices, providing strategic planning on a country by country level, yet with the buying power and centralised reporting that can only be achieved through a centralised budget.

Fundamental Media takes a rigorous and scientific approach to the media selection process.

Media planning is conducted with the use of a range of proprietary systems, including 'Intelligence' and 'Research.

Once all suitable titles have been identified according to the client's brief, the data is referenced against the internal research data.

Owing to the current pressures on marketing and communications department to justify spend and allocations, all draft media plans are presented to clients with full documentation illustrating the arguments for inclusion, and importantly, the arguments for excluding various titles.

Our client's benchmark us in each geography against their local market 'specialist'. To date, we have been able to demonstrate both better coverage of media in the markets in question, as well as additional research.