Pension Funds

The European Readership Research carried out amongst pension fund managers is the first research of its type that analyses how and what information these important decision-makers use in their work. The research focuses on the key pension markets in Europe. The research provides communication professionals in the fund management industry with a sound and scientific basis to develop and plan their advertising and PR campaigns.

The most pertinent questions are answered:

• What information sources do pension fund managers & investment consultants refer to?

• Which national and international publications do they read on a regular basis?

•  How do they rate the editorial quality of these publications?

• What mix of international and national media should I apply to reach my target markets?

• How do I make the most effective use of my advertising budget?

• Where should I focus my PR efforts?

Benefits

The research provides you with independent and unbiased information on how decision-makers identify and select external fund managers and who is responsible for investment strategy. You get a clear and comprehensive overview on which newspapers and specialist trade publications – both national and international – are read by pension funds and consultants and how they rate the editorial quality. It provides you with invaluable information to develop a cost-efficient and effective communication strategy:

• Identify the most widely used information channels

• Plan your advertising campaign with the knowledge that you achieve maximum impact with minimal wastage

• Employ your PR resources with the media that really matter

• Personal consultation and interpretation of the results by our staff to match your particular communication strategy

• Additional cross tabulations of the research data tailored to your specific needs as and when required.